1) Concept &
Feasibility
Developing any new business venture is difficult. Taking a golf
project from the initial idea through the operational stage is
a complex and time-consuming process and most ideas will not develop
into business operations. The purpose of a Feasibility Analysis
is to:
- Assess the market for a new golf course or facility
- Highlight the golf product most appropriate for the market
and to the site (course, clubhouse, membership, facilities,
concept, branding & yield)
- Estimate the basic financial feasibility of your business,
including potential sales revenues, fixed and variable costs,
and break-even figures
- Identify the pitfalls which may be encountered
- To assist owners, operators and investors in making an informed
choice about whether or not the idea is still attractive and
practical.
The feasibility process will assist in determining the viability
of a golf development, however, it is the design of an appropriate
golf concept that will make it a success. The concept is led by
market demand, the required return on investment, the expectations
of the golf product in the strategic mix and the site itself.
Concept Consultancy Includes:
- Type of golf course to suit the site and the target market
- Financial return requirements
- Golf Course Architect
- Defining the "Golf Experience"
- Facility Mix (course, clubhouse, practice, service, maintenance,
accommodation)
- Service Levels
- Membership Structure
2) Financial Planning
Our team can direct an organisations financial team on the implications
of a golf development from the initial construction phase to the
operational potential of the golf business. Operational income
and expenditure is dictated by the concept and market feasibility
assisting in the completion of long-term cash flow projections
and borrowing requirement. Planning Consultancy for New Developments
includes;
- Construction Costs
- Set-up Costs
- Maintenance Costs
- Operational Projections
- Return on Capital Employed
- Cash-Flow Implications
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3) Management Plan
Management Strategy Consultancy provides owners and operators
with a planning and support service to oversee the management
and development of a golf business. Our clients benefit from us knowing
their business, their people and their culture when advising on
the management of their business and their operations.
Our service is utilised by existing operators with aspirations
in these areas as well as new developments wishing to avoid pitfalls
and establish best practices from initiation. Management Strategy
Consultancy includes:
- Human Resources
- Yield Management
- Membership
- Operations
- Retail
- Food & Beverage
- Sales & Marketing
4) Membership Strategy
A clubs membership strategy is often a vital element of its business
plan and is often determined largely by financial requirements,
the golf concept and the market place. Primarily of interest to
promoters of new developments, our team can design the most appropriate
membership structure to ensure a satisfactory membership product
for both proprietors and members alike. Membership Strategy Consultancy
includes:
- Market Place Assessment
- Competitor Analysis
- Financial Requirements
- Production of Membership Strategy
- Structure (joining fee, share release, lifetime)
- Terms & Conditions
- Pricing Strategy
- Sales Strategy
- Management Strateg
5) Operational Set-Up & Opening
Working closely with clubhouse contractors and architects, this
is an intensive and often high-pressured phase of a new development
as the operation is established for servicing customers in a new
facility. The operational strategy will deliver the desired service
levels and ensure the internal and external workings of the golf
product leave a lasting impression. Our role is to;
- Recruit & train the golf team
- Fit-out and buy for the retail shop
- Coordinate the set-up and installation of IT Systems
- Coordinate the service strategy
- Coordinate the marketing strategy
- Launch the new business
6) Golf Real Estate Consultancy
We have extensive experience in the construction of real estate golf developments. This includes appraisal of real estate investment opportunities, developing master plans and obtaining planning approvals, recruiting development team and management of the development through to final phase of completion.
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