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Golf Marketing and Public Relations

Golf Marketing & PR is critical element in any golf business plan, but historically has been given little focus or investment in Irish clubs.

Together with our PR & Marketing Partners, we provide a full marketing service resource which means your golf club or business can outsource elements of or all of your marketing function.

Our advertising agency service including strategy, budgeting and tactical planning, creative services, campaign planning / evaluation and media buying.

As a PR agency we can create and manage your Press Releases, media relations and representation and general media coverage. We get your club talked about.

We can also help you to make the most of the Internet, help you fine tune your email communications strategy, and to make the most of other new media opportunities. Our Web Site Design Service specialises in golf club and resort design and places an emphasis on ingenuity and delivering sales.

We also supply first-class golf copywriting and photography services, using some of the world's best-known and most experienced golf writers and photographers.

Our United States Public Relations Service insures that we can provide an extensive and penetrating awareness and promotion service for golf resorts across Europe aiming to make an impact in the world’s largest golf market.

If you feel you don’t have the sufficient in-house marketing resources available to make the most of your clubs potential and would like to ensure the marketing budget at your disposal is utilised to its maximum, Robert Hill Consulting can make a real difference.

 


> 2 Day Site Visit
> Evaluation of Marketing Activities & Material
> Assessment of Marketing Process
> Design of 6/12/18 Month Marketing Calendar

The Marketing Audit & Plan Service
Coordination of the Marketing Plan with the Club

> Monthly Public Relations Service
> Developing Brand & Product Awareness
> Specific Campaigns & Events
> Sponsorships & Competitions
> Awards & Recognition
> Media Relations
> Generating Sales Enquiries
> Developing Databases
Monthly retainer between €1,500 and €8,000 depending on requirements

> Design of the most appropriate membership strategy
> Set-up of membership
> Launch and promotion of membership

> Design of data capture strategy
> Design and implementation of direct mail strategy


Robert Hill Consulting has teamed up with digital technology experts KNP Concepts to bring the next generation of golf marketing materials to the Irish golf industry - exclusively.

With eMedia Digital Brochures, you can turn any of your conventional golf publications (brochures, leaflets, newsletters, magazines etc) into a digital version with huge savings in production and distribution costs while producing an enriched multimedia sensation.

With DigiTxtText Message Campaigns, a customer can send you a text message in response to an advertisement, and will receive your HTML email in their Inbox within seconds.

Both improve a golf organisation's data capture abilities and its response times to enquiries, and they project a forward-thinking, innovative image to both end users and to the industry at large.

Sample from Northwick Park (www.northwickpark.com)

Sample from Golfing Union of Ireland Magazine (www.knpconcepts.co.uk/GUI/April07.html)

Robert Hill Consulting  •  272 Redford Park, Greystones, Co. Wicklow  •  T: 086 681 2744  •  F: 01 287 0215  • E: info@roberthillconsulting.com

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