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Golf Marketing and Public Relations
Golf Marketing & PR is critical element in any golf business
plan, but historically has been given little focus or investment
in Irish clubs.
Together with our PR & Marketing Partners, we provide a full
marketing service resource which means your golf club or business
can outsource elements of or all of your marketing function.
Our advertising agency service including
strategy, budgeting and tactical planning, creative services,
campaign planning / evaluation and media buying.
As a PR agency we can create and manage
your Press Releases, media relations and representation
and general media coverage. We get your
club talked about.
We can also help you to make the most of the
Internet, help you fine tune your email
communications strategy, and to make the most of other
new media opportunities. Our Web Site Design Service specialises
in golf club and resort design and places an emphasis on ingenuity
and delivering sales.
We also supply first-class golf copywriting
and photography services, using some
of the world's best-known and most experienced golf writers and
photographers.
Our United States Public Relations Service
insures that we can provide an extensive and penetrating awareness
and promotion service for golf resorts across Europe aiming to
make an impact in the world’s largest golf market.
If you feel you don’t have the sufficient in-house marketing
resources available to make the most of your clubs potential and
would like to ensure the marketing budget at your disposal is
utilised to its maximum, Robert Hill Consulting can make a real
difference.

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> 2 Day Site Visit
> Evaluation of Marketing Activities & Material
> Assessment of Marketing Process > Design of 6/12/18
Month Marketing Calendar |
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The Marketing Audit & Plan Service
Coordination of the Marketing Plan with the Club |
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> Monthly Public Relations
Service > Developing Brand & Product Awareness
> Specific Campaigns & Events > Sponsorships
& Competitions > Awards & Recognition >
Media Relations > Generating Sales Enquiries >
Developing Databases Monthly retainer
between €1,500 and €8,000 depending on requirements |
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> Design of the most appropriate membership strategy
> Set-up of membership
> Launch and promotion of membership |
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> Design of data capture
strategy > Design and implementation of direct mail
strategy |
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Robert Hill Consulting has teamed up with digital technology
experts KNP Concepts to bring the next generation of golf
marketing materials to the Irish golf industry - exclusively.
With eMedia Digital Brochures,
you can turn any of your conventional golf publications
(brochures, leaflets, newsletters, magazines etc) into a
digital version with huge savings in production and distribution
costs while producing an enriched multimedia sensation.
With DigiTxtText Message Campaigns,
a customer can send you a text message in response to an
advertisement, and will receive your HTML email in their
Inbox within seconds.
Both improve a golf organisation's data capture abilities
and its response times to enquiries, and they project a
forward-thinking, innovative image to both end users and
to the industry at large.
Sample from Northwick Park (www.northwickpark.com)
Sample from Golfing Union of Ireland
Magazine (www.knpconcepts.co.uk/GUI/April07.html)
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